For Director Consultants, Area Directors and National Directors who want training that spikes retention rates

The hack that gets more
cream clients for every BNI member.

Your team works hard, but don't get enough of what they deserve. This training shows them how to change that.

Book this training for my region No pitch. Just a conversation about whether it fits.

Where member effort disappears every week

Every chapter testimonial is seen once. Then it is gone, living only in the memories of the members in that room. Prospects never see it. Referral partners never see it. Foreigners arriving in the area with money to spend find Google instead of your members.

That is not a selling problem. It is a visibility problem. And it costs every member in your region, every single week.

Your members want to grow. Most of them just do not have the tool that lets their happy clients do the selling for them.

What it costs to leave this unfixed

Members keep winning clients, but not always the right ones. The ones who argue over price, ignore boundaries, owe money, and refer them to others just like themselves. One bad client can wreck a business. Not just the revenue. The energy, the focus, the good work that could have gone to someone who actually valued it.

Meanwhile, the chapter testimonial from last week is already gone. And the week before. And the one before that.

Every one of those is a referral that never reached the right person.

What members leave the training ready to do

This is not theory. Every point is something a member can act on before their next meeting.

🎯 Convert faster Turn a chapter testimonial into a tool that closes cold prospects in under 2 minutes

🔁 Refer with ease Give fellow members something to share, so referrals reach people no one in the room has ever met

🧲 Attract better clients Stop chasing. Let video proof filter out nightmare clients and pull in dream ones

📈 Boost every channel One video works across LinkedIn, email, ads, landing pages, and feature presentations

🌍 Win foreign clients Reach people who arrive in the area not knowing anyone, and find your members on Google first

👥 Grow the chapter Visitors who see members winning on video want to be in that room. They ask to join.

Results members have seen

London BNI member

40 to 60% more sales meetings from his website alone, after putting video testimonials in place. No extra ad spend. No cold outreach. Just proof that was already there, made visible.

Prospects watch members in meeting testimonials and arrive readier to say yes.

The compounding effect

BNI is one investment. So are ads, SEO, and word of mouth. Better conversion multiplies the return from every cent and minute a member invests. Meta and Google charge less for ads that convert well. The same video works harder across every channel a member is already running.

Dream clients vs nightmare ones

Dream clients pay more, stay longer, never owe money, and refer members to more clients just like themselves. They make members love owning a business. They tell others about it. Getting the right clients starts with being seen by them first.

Tommi Murshed-Parish

Conversions for Coaches | BNI Member, 8 Years

Tommi is not an outside consultant who read about BNI. He has been a member for 8 years, built his business inside the network, and delivers this training from the inside out.

He built Conversions for Coaches around one idea: your happy clients are your best sales team. Most members just do not have the tools to put them to work.

£1.19M Thanked for in closed business through BNI

76 Visitors brought to BNI meetings over 8 years

8 yrs Active BNI membership

Questions directors usually ask

"Our members are already busy. Will they actually use this?"

This training is built around what members can do with a phone or laptop they already own, at a meeting they already attend. No new platform to learn. No budget needed. No technical skill required. The most unprofessional video beats the sharpest pitch that nobody ever sees. Members leave with a habit, not a project.

"We already cover testimonials in chapter training."

Most chapter training covers how to ask for testimonials. This covers how to capture them, why to capture them, and what to do with them once you have them, so they reach prospects, referral partners, and buyers who never set foot in the room. That is the gap where business gets lost every week.

"How is this different from a standard marketing talk?"

It is built entirely around BNI language and BNI situations. Givers Gain, TYFTB, chapter testimonials, feature presentations, visitor attraction. This training speaks the member's native language. It does not need translating into BNI terms because it was written in them.

How to bring this to your region

One conversation to check the fit. A short WhatsApp chat to talk through your region, your members, and what you want them to walk away with.

We agree the date and format. In person at a regional event, or delivered online. Whichever works best for your members.

The training runs. Practical, fast-moving, and built around action. Members leave with something they can use before their next meeting.

Members start producing results. More referrals reaching the right people. More visitors asking to join. Better clients finding members first.

The chapter testimonial from last week
is already gone.

Every week this runs unfixed is another week your members' best proof stays locked in a room, invisible to every prospect, referral partner, and client they have not met yet.